Stop Marketing, Start Selling
Give your ideas flight. Every great marketing idea starts with a pitch. Get in front of your ideas and sell them. If you don't sell them, no one will.
Give your ideas flight. Every great marketing idea starts with a pitch. Get in front of your ideas and sell them. If you don't sell them, no one will.
Theodore Levitt wrote, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.
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