Category: Selling

Brochures Are Sales Crutches

Brochures Are Sales Crutches

Brochures and sales sheets don't help the sales process. They don't make it easier for your customers to buy. They don't solve problems. Brochures are sales crutches. They prop up weak salespeople and indistinguishable brands.
The 2-Call Close, Part 3

The 2-Call Close, Part 3

There is no substitute for great sales talent. Experts close deals faster than average salespeople. They make the 2-Call Close possible.
The 2-Call Close, Part 2

The 2-Call Close, Part 2

Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
Freely Fire Bad Customers

Freely Fire Bad Customers

It's ok to fire bad customers. Actually, it's great to fire bad customers. Bad customers are holding your business back. They are stunting it's growth, and hurting your brand. Fire bad customers to free your company to do great work.
Sticky Branding Beats Oprah

Sticky Branding Beats Oprah

There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
Selling Innovation in a Commoditized Market

Selling Innovation in a Commoditized Market

Selling a new innovation or a new concept is hard, because clients are resistant. They don't get it, or they're not prepared to change. So they ply you with platitudes, "This looks amazing, but it's two years ahead of what we need." Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.
Seller Beware

Seller Beware

In the pre-Internet days people used to say, "Buyer Beware." Companies were in control. They set the price. They educated the buyers. They negotiated from a position of power. That's not the case anymore. The tables have turned. It's "Seller Beware."
Is Your Sales Process Hurting Your Brand?

Is Your Sales Process Hurting Your Brand?

Your brand and marketing create the conditions for a sale. But a flawed sales process can unravel all the goodwill created by your brand. Manage your sales process to a high standard, and deliver a buying experience your customers expect.
Extraverts Are Not Better at Sales, but Neither Are Introverts

Extraverts Are Not Better at Sales, but Neither Are Introverts

There is a myth in business that extraverts are better sales people. Research proves that wrong. Ambiverts outperform both extraverts and introverts.
Start With How, Not Why

Start With How, Not Why

Simon Sinek argues in Start With Why that "People don't buy what you do, they buy why you do it." I disagree. People buy the how, not the why.
6 Habits of Great Sales People

6 Habits of Great Sales People

Great sales people possess habits that separate them from everyone else. Every sales rep does the basics: prospect, qualify, negotiate and close. Great reps do the same things, but they do them better.
Personal Performance Management: Manage The Behaviors

Personal Performance Management: Manage The Behaviors

What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.

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Jeremy Miller

Top 30 Brand Guru

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