Websites That Sell Are Different
Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.
Category: Selling
The Downside of Word of Mouth Marketing
Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.
6 Brand Metrics To Drive Sales
"You can't manage what you can't measure." Sage advice. I'm not interested in the soft-squishy side of marketing. I want to see brand strategies that clearly move the sales needle. Mid-market companies can look to six brand metrics that drive sales.
I Hate Cold Calling, But I Still Do It
Every sales rep worth his salt never stops hunting. I'm not going to wait for the phone to ring. If there's someone I want to reach I'm going to make the call. It’s that simple.
Amplify Your Story
When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
A Clear Call To Action
A clear call to action is one of the most important aspects of your website. But it's hard to it get right. Someone stumbles across your website, they find the information compelling, and then ... what's next? Answering "what's next?" can be the difference between a prospect contacting you or having them move on.
7 Seas: A Brand Starts With A Relationship
A great brand name and packaging is only valuable if you get your product onto the store shelves. The foundation of a great brand is relationships—strong ones that you grow and nurture. There are always gatekeepers who will either support you or block you. Without their endorsement, your brand doesn't stand a chance.
Communicate In The Language Of Your Customer
The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Creativity Creates Work
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don't innovate needlessly.
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Cold Calling Is Still Dead
Cold calling stopped being a viable lead generation option years ago. But for some reason some companies hold onto it like it’s an art form. It’s not. It’s futile.
Your Logo Doesn’t Sell
A logo is a symbol, a reference point and a beacon for your business. It helps to create brand recognition, and support top of mind awareness. But your logo does not drive sales.
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Jeremy Miller
Top 30 Brand Guru
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