SEO Archives -

Ultra Long Form Content: It’s a Home Run

Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.

Make Your Brand Googleable

By Jeremy Miller

Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.

Your Website: The Set It And Forget It Trap

By Jeremy Miller

How often do you update your website? I'm not talking about adding a blog post or publishing an article. How often do you make structural changes to your website? Your website is alive, and apart of a vibrant ecosystem. If you are not updating it quarterly, your website will atrophy and die.

Path of Search: Targeting Active Buyers

By Jeremy Miller

Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they're considering their options. This is a major element of a demand generation program.

Less Strategy, More Execution

By Jeremy Miller

No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.

The Partner Compensation Problem

By Jeremy Miller

The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.

The Best Time To Start Customer Relationships

By Jeremy Miller

The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they're ready to buy.