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Make Your Brand Googleable

Make Your Brand Googleable

Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.

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Feeding The Content Beast

Feeding The Content Beast

Your content is the foundation of your digital brand. The content your company produces drives social media, influences your search rank and feeds your website. It builds your company’s credibility by demonstrating your firm’s capabilities, personality and values. And...

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Don’t Forget to Market Offline

Don’t Forget to Market Offline

Digital marketing is important, but don’t forget about the real world too. I’ve been shocked recently to see a number of B2B companies abandon their offline marketing and focus exclusively online. It’s easy to focus your marketing resources online: social media,...

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Making Your Customers’ Shortlist

Making Your Customers’ Shortlist

One of the great challenges of the information age is information overload. We have access to too much information and too many options. We're inundated with content. Information overload creates a unique sales challenge, because before a prospect begins the buying...

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