The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages. Discover how Sticky Branding can help grow your brand.
Manufacturers grow their brands by innovating and staying a step ahead. Alpha Poly Packaging, a manufacturer of film and bag packaging, strategy can be described as “easy in, impossible out.” Clients come for the products, but stay for services that help them run their business and deliver results. Alpha is growing a sticky brand by embracing both sides of the equation.
Professional services firms are under exceeding pressure to stand out and compete. For example what differentiates one accounting firm from the next? They all offer tax, advisory and audit. So what separates them? Until very recently professional services firms were...
There's a prevailing attitude that "sales driven" companies are superior. I know I held that belief for the longest time. But it's a fallacy. Being sales driven is fine, but without continuous innovation sales are not sustainable. This idea rang home for me while...
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