Seth Godin Archives -

Personal Branding Strategy: How to Get Really Famous

How to get really famous. Here's a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.

How to Write a Bestseller Without Losing Your Soul

By Jeremy Miller

Writing a business book is one of the most rewarding and challenging things you can do. And if you don't have a plan it can be soul sucking. Here are 5 principles to write a bestseller without losing your soul.

Enforced Mediocrity

By Jeremy Miller

"That's the way we do things around here." What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.

Personal Branding: Create a LOT of Content

By Jeremy Miller

Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.

Platform Authenticity: When Self-Promotion Is Annoying

By Jeremy Miller

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.

Customers Need Trust, Not Discounts

By Jeremy Miller

Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.

New Year’s Resolutions Are A Marathon, Not A Sprint

By Jeremy Miller

New Year's Resolutions are a marathon, not a sprint. If you’re serious about achieving your Resolutions this year, break them down into small steps that you can consistently execute every week.