Category: Seth Godin
Brand Differentiation
Enforced Description
Enforced Mediocrity

Enforced Mediocrity

"That's the way we do things around here." What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.

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Jeremy Miller

Top 30 Brand Guru

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