How to get really famous. Here’s a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.
Writing a business book is one of the most rewarding and challenging things you can do. And if you don’t have a plan it can be soul sucking. Here are 5 principles to write a bestseller without losing your soul.
“That’s the way we do things around here.” What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.
Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
New Year’s Resolutions are a marathon, not a sprint. If you’re serious about achieving your Resolutions this year, break them down into small steps that you can consistently execute every week.
I found myself referring 2 books over and over again this year: The Lean Startup by Eric Ries, and We Are All Weird by Seth Godin. I don’t usually write about the books I’m reading. I try to read a couple books a month, and I don’t dwell on what I read too much. It’s...
“Leadership is scarce because few people are willing to go through the discomfort required to lead.” – Seth Godin, Tribes Brand communities are very powerful, but they don’t form and grow on their own. They need leadership. Along the social media highway you will find...
The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve Jobs did. His reach is nothing less than profound. As soon as his death was announced all the social networks exploded with an outpouring of grief,...
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