Simon Sinek argues in Start With Why that “People don’t buy what you do, they buy why you do it.” I disagree. People buy the how, not the why.
Why do you do what you do? Think about it. Why do you get out of bed in the morning? Why do you go to work? Why do you serve your customers? Why do you do what you do? Hopefully you're working for more than a paycheck (or a revenue target). Start with the why Simon...
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