Simon Sinek argues in Start With Why that “People don’t buy what you do, they buy why you do it.” I disagree. People buy the how, not the why.
Start With How, Not Why
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Finding what drives your brand
Why do you do what you do? Think about it. Why do you get out of bed in the morning? Why do you go to work? Why do you serve your customers? Why do you do what you do? Hopefully you're working for more than a paycheck (or a revenue target). Start with the why Simon...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
