Sign up for the Brand Messaging Sprint. In a two-week sprint, you will develop brand messaging that provokes your customers to buy, and prove that it works. Here’s how.
Since the invention of the wheel, humans have been disrupting themselves. Change is a constant. And how your business deals with change can be its competitive advantage.
Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
The transition from in-person to virtual selling isn’t always natural. It requires a different toolbox for salespeople, and more effective marketing for companies. Here’s how.
Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.
Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
A strong brand is the fastest and most effective way to generate sales leads. When your customers know your brand, like it, and trust, they choose it first. That’s the power of a Sticky Brand — it creates a sales machine.
Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here’s how to make your brand more googleable.
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It’s time to challenge this convention. It takes more than one word to create a competitive advantage.
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