The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages. Discover how Sticky Branding can help grow your brand.
The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
Comeback from the pandemic with a Slingshot Strategy. Here’s how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
We could be at the start of one of the greatest economic surges in history. After the 1918 Spanish flu came the “Roaring Twenties.” The next decade may be our Roaring Twenties. Is your brand ready for the rebound?
The pandemic blew up everyone’s sales strategies. Here are the 3 obstacles to selling and overcome them to win new customers.
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