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It's shortsighted to market to your social media community, but that's what many companies do. They treat the community as a lead generation platform and saturate it with offers, promotions and calls to action. But treating a community as a marketing platform...
Building a vibrant social media community faces a daily tug-of-war. On one side is your company's brand, and on the other side are the competing agendas of employees trying to create personal brands. If the personalities are not managed they can cannibalize your...
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Jeremy Miller
Top 30 Brand Guru
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