Social Media Marketing Archives -

How to Grow Your Social Media Audience

The first step toward building an audience on social media is simply figuring out who and where your customers are to build a strategy.

Use Social Media to Fill in the Gaps

By Jeremy Miller

For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.

Turn Up the Volume on Your Marketing

By Jeremy Miller

The majority of content published on the internet is simply ignored. Here's how to win at content marketing in 2019: Turn up the volume.

B2B Buyers Binge on Content

By Jeremy Miller

Social media marketing has changed. The strategies and tactics that worked in 2012 don't work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.

Platform Authenticity: When Self-Promotion Is Annoying

By Jeremy Miller

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.

Social Media Marketing: It’s a Marathon, Not a Sprint

By Jeremy Miller

Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.