The first step toward building an audience on social media is simply figuring out who and where your customers are to build a strategy.
For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.
The majority of content published on the internet is simply ignored. Here’s how to win at content marketing in 2019: Turn up the volume.
Social media marketing has changed. The strategies and tactics that worked in 2012 don’t work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It’s a marathon.
Social media used to be something used just by teens and tweens. Not anymore. Everywhere you turn you can see social media's influence. For example, every major news story this year has included a social media angle. According to the Financial Times, activity on...
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