The first step toward building an audience on social media is simply figuring out who and where your customers are to build a strategy.
Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
71% of companies in the U.S. don't have a social media strategy, according to a recent Manpower study. The report suggests only 29% of companies in North America have a "formal policy regarding employee use of social networking sites," and the numbers are even...
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