Category: Social Media

Social Media is Undergoing an Evolution

Social Media is Undergoing an Evolution

Marketers continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
How to Grow Your Social Media Audience

How to Grow Your Social Media Audience

The first step toward building an audience on social media is simply figuring out who and where your customers are to build a strategy.
How to Increase Instagram Engagement

How to Increase Instagram Engagement

Instagram is essential for any marketing strategy to grow their audience. Here are 7 tips to activate your brand on Instagram.
Fewer Followers, More Engagement

Fewer Followers, More Engagement

What’s the minimum number of followers to achieve your sales objectives? Targeting fewer followers with higher engagement generates more sales!
Use Social Media to Fill in the Gaps

Use Social Media to Fill in the Gaps

For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.
Turn Up the Volume on Your Marketing

Turn Up the Volume on Your Marketing

The majority of content published on the internet is simply ignored. Here's how to win at content marketing in 2019: Turn up the volume.
Fans vs Followers: Is Your Social Network Buying?

Fans vs Followers: Is Your Social Network Buying?

If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
Trolling the Trolls: Wendy’s Is Killing It on Twitter

Trolling the Trolls: Wendy’s Is Killing It on Twitter

Trolling the trolls. Wendy's is taking an unusual approach to dealing with trolls on Twitter. They are trolling back. Hilarious responses creating an edgy brand.
Trying To Do Everything Is the Fastest Route to Mediocrity

Trying To Do Everything Is the Fastest Route to Mediocrity

Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
Social Proof Your Brand

Social Proof Your Brand

Customers want to validate they're making the right purchase decision. So they Google. They're looking for social proof to validate you're as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
B2B Buyers Binge on Content

B2B Buyers Binge on Content

Social media marketing has changed. The strategies and tactics that worked in 2012 don't work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
Publish Less, Engage More

Publish Less, Engage More

There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.

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Jeremy Miller

Top 30 Brand Guru

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