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Relationships Trump Google

Relationships Trump Google

Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The impact of Google hit home for me this week as I evaluated a series of student presentations at Ryerson University. During one of the talks the speaker...

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Contacts Are Cheap

Contacts Are Cheap

Networking is not what it used to be. In the old days, and by old days I mean the 80's and 90's, we relied on person-to-person networking to grow our reach. We went to industry events to meet new people, see old faces and develop relationships. We collected cards, and...

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Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's being driven by content. In the old days mega-brands were built on advertising.  Companies like Nike, Coca-Cola and McDonalds spent billions of dollars in...

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