“Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset.”

“This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name.”

“Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple.”

“I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name.”

“When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible.”

“Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming.”