Customers want to validate they’re making the right purchase decision. So they Google. They’re looking for social proof to validate you’re as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
Last week I signed up for CrossFit. I have social media to thank for it (or blame depending on your point of view). CrossFit is a fitness regime that's become popular over the past two years. It's been around for quite some time, but social media has really given it...
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