Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
Why? This is the most important question to answer in any rebranding or renaming project. Why? Why are you doing it? If you can't give a succinct, authentic and sharable message, stop. Don't pass go. Don't collect $200. You've got to get your story right before you...
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