Branding advice from Dr. Seuss, “Why fit in when you were born to stand out?” This philosophy explains why some people and companies have better brands than their peers.
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
When I am interviewing job seekers, too often I hear them state the obvious and describe themselves as smart, loyal, hard working and dedicated. That's nice, but how does that make them any different from the ten other candidates interviewing for the same job?...
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