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What Would Apple Do?

What Would Apple Do?

Take a page from Apple’s playbook and ask, “What would Apple do?” It’s hard not to admire Apple’s brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple’s principles of branding to grow your brand.

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Brand Momentum

Brand Momentum

Brand momentum is exciting and powerful when your brand is rising, but terrifying if it’s declining. Energy accelerates the impact of your brand, but it’s elusive. Here are 3 tips to increase your brand’s momentum.

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