Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
The best things in life are simple, authentic and real. Great brands focus in on the little things, the basics, that are so often overlooked.
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
A prior failure doesn’t mean the idea lacks merit. Timing is everything. Don’t let a prior failure hold you back from dusting off and trying the strategy again.
Take a page from Apple’s playbook and ask, “What would Apple do?” It’s hard not to admire Apple’s brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple’s principles of branding to grow your brand.
Your founding vision will have a great deal of impact on your future brand. Are you building a business that will grow through the generations, or are you building a business to sell? ProVision IT is built to last, and their founding philosophy is embedded in their culture and systems.
There are winners and losers with every major technology innovation. Skura was on the losing end of the iPad revolution, and had to reinvent their product and brand. But with careful planning and a commitment to the future, they made purposeful decisions to get ahead of the mess and create a solution that stands head and shoulders above the competition.
Miley Cyrus’ performance at the MTV VMAs was an eye opener. She used a well timed splash can change the trajectory and reach of your brand. It’s a lesson for companies too. Add a splash to your marketing mix to reach far more new prospects and customers faster.
Brand momentum is exciting and powerful when your brand is rising, but terrifying if it’s declining. Energy accelerates the impact of your brand, but it’s elusive. Here are 3 tips to increase your brand’s momentum.
The greatest obstacle to sales is indifference. Your customers are on autopilot, and make decisions out of habit. Break their buying habits to consider new ideas and your services.
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