The Secret Sauce to Writing Memorable Marketing Copy
Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
Category: Steve Jobs
Be Brilliant at the Basics
The best things in life are simple, authentic and real. Great brands focus in on the little things, the basics, that are so often overlooked.
Great Brands Are the Same but Different
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
Timing Is Everything: Dust Off Old Strategies
A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
What Would Apple Do?
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
ProVision IT: Built To Last vs Built To Sell
Your founding vision will have a great deal of impact on your future brand. Are you building a business that will grow through the generations, or are you building a business to sell? ProVision IT is built to last, and their founding philosophy is embedded in their culture and systems.
Skura Corporation: Overcoming A Paradigm Shift
There are winners and losers with every major technology innovation. Skura was on the losing end of the iPad revolution, and had to reinvent their product and brand. But with careful planning and a commitment to the future, they made purposeful decisions to get ahead of the mess and create a solution that stands head and shoulders above the competition.
Ripples and Splashes: Growing Your Brand
Miley Cyrus' performance at the MTV VMAs was an eye opener. She used a well timed splash can change the trajectory and reach of your brand. It's a lesson for companies too. Add a splash to your marketing mix to reach far more new prospects and customers faster.
Brand Momentum
Brand momentum is exciting and powerful when your brand is rising, but terrifying if it's declining. Energy accelerates the impact of your brand, but it's elusive. Here are 3 tips to increase your brand's momentum.
Breaking Buying Habits
The greatest obstacle to sales is indifference. Your customers are on autopilot, and make decisions out of habit. Break their buying habits to consider new ideas and your services.
10 Principles of a Sticky Brand
Growing a sticky brand is a choice. The 10 Principles of a Sticky Brand define what a company needs to achieve to make their brand sticky.
Marketing Is Not Magic
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
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Jeremy Miller
Top 30 Brand Guru
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