When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here’s how!
Growing a sticky brand is hard. Really, really hard. Every company featured in the Sticky Branding Stories column is doing something pretty amazing. And in every case they are leveraging their core capabilities and investments to grow a sticky brand. But what’s not as obvious is each of these companies have faced adversity.
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Naming your business is one the most challenging branding activities. But get it right, and a great name sets the entire tone for your business and brand. It's the stickiness factor. A great name drives sales by making your brand more: Findable Referable Memorable...
There's something magical about a sticky brand. They stand out amongst all others, and they get talked about. Apple is a master of creating brand buzz. I Googled the latest news on both the iPad 3 and iPhone 5 today, and found oodles of posts. The pundits are saying...
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