Any business of any size can grow a Sticky Brand. In this episode, Sarah Young chats with Jeremy Miller about where Sticky Branding started and its evolution to today. Jeremy shares the core principles behind Sticky Branding.
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Growing A Sticky Brand Is Hard. Really, Really Hard!
Growing a sticky brand is hard. Really, really hard. Every company featured in the Sticky Branding Stories column is doing something pretty amazing. And in every case they are leveraging their core capabilities and investments to grow a sticky brand. But what's not as obvious is each of these companies have faced adversity.