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What Makes A Brand Sticky

What Makes A Brand Sticky

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.

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Naming Your Business to Drive Sales

Naming Your Business to Drive Sales

Naming your business is one the most challenging branding activities. But get it right, and a great name sets the entire tone for your business and brand. It's the stickiness factor. A great name drives sales by making your brand more: Findable Referable Memorable...

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3 Traits of a Sticky Brand

3 Traits of a Sticky Brand

There's something magical about a sticky brand. They stand out amongst all others, and they get talked about. Apple is a master of creating brand buzz. I Googled the latest news on both the iPad 3 and iPhone 5 today, and found oodles of posts. The pundits are saying...

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