Sticky Brand Archives -

How a Sticky Brand Was Born — with Jeremy Miller and Sarah Young

Any business of any size can grow a Sticky Brand. In this episode, Sarah Young chats with Jeremy Miller about where Sticky Branding started and its evolution to today. Jeremy shares the core principles behind Sticky Branding.

How to Grow Your Business into a Sticky Brand

By Jeremy Miller

When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here's how!

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

By Jeremy Miller

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.

Growing A Sticky Brand Is Hard. Really, Really Hard!

By Jeremy Miller

Growing a sticky brand is hard. Really, really hard. Every company featured in the Sticky Branding Stories column is doing something pretty amazing. And in every case they are leveraging their core capabilities and investments to grow a sticky brand. But what's not as obvious is each of these companies have faced adversity.