Branding advice from Dr. Seuss, “Why fit in when you were born to stand out?” This philosophy explains why some people and companies have better brands than their peers.
The best brands are constantly learning, innovating, and evolving. Learn how at the Find Your Advantage event on April 5, 2016 in Brampton, Ontario. The event is hosted by Sticky Branding, Constant Contact, and the Brampton Board of Trade.
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don’t you serve?
Busy has become a badge of honor. We reward people who work 80+ hours a week. We reward people who don’t take breaks or time off work. We reward people who forgo sleep. We reward people who say, “I’m busy.” But is being busy productive? Or more importantly, is being busy healthy? I am learning it’s not.
The pace of change is accelerating in business. It’s our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, “If it ain’t broke, break it.”
Writing a business book is one of the most rewarding and challenging things you can do. And if you don’t have a plan it can be soul sucking. Here are 5 principles to write a bestseller without losing your soul.
There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
If you don’t blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Sticky Branding (the book) is available now. Buy your copy (or copies) now and take advantage of lots of freebies and perks!
The initial buzz on Sticky Branding (the book) has been outstanding. Here are some of the latest book reviews and quotes. I can’t wait to hear what you think of the book too.
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