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Social Proof Your Brand

Social Proof Your Brand

Customers want to validate they’re making the right purchase decision. So they Google. They’re looking for social proof to validate you’re as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.

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Platforms Don’t Grow Themselves

Platforms Don’t Grow Themselves

“If you build it, they will come.” It’s an appealing idea, but it’s not going to happen. Growing a platform starts with good ol’ fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.

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