62% of companies implemented price hikes to combat inflation in the past 12 months. Avoiding price increases now can be riskier than implementing them when it’s too late. Here is why you should increase your prices in 2022.
Brand Naming Process: How to Name A Business or Product
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
Elon Musk has a “super bad feeling” about the economy, and he's not alone. I ran a poll on LinkedIn asking, "Is the economy headed for a recession?" 79% of respondents said yes. Here is timely advice on how to drive sales in a downturn.
Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear
T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.
Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing
When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.
The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith
Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.
Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young
Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy execution. But this is a process.
Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable
Simple Clarity is the ability to describe your brand and what makes it unique in 10 words or less. That’s easier said than done! In this episode of the Sticky Branding Podcast, Jeremy Miller shares how to achieve Simple Clarity.
Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion
Francis Bellido, CEO of Quantemotion, comes on the Sticky Branding Podcast. Francis speaks to the changing security landscape, and how Quantum eMotion’s addresses the growing demand for affordable hardware security.