Make Your Brand Name Function as a Verb
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
Category: Sticky Branding
Energy Is a Powerful Brand Differentiator
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Why Are Children’s Brand Names Misspelled?
There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.
Are Your Spending Too Much Time on Marketing?
Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can't ignore you.
Empowerment Is a Two-Way Street
Empowerment is a two-way street. Empowering employees is one side of the equation, but employees have to step up too.
3 Leadership Mindsets that Fuel Brand Development
The #1 thing holding a brand back from achieving its potential is a boss with the wrong mindset. These are 3 leadership mindsets for branding.
How Wonder Bread Got Its Name and Defined a Category
Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
Branding has an Identity Crisis
Branding can't get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
Premature Price Conversations
There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.
Turn Up the Volume on Your Marketing
The majority of content published on the internet is simply ignored. Here's how to win at content marketing in 2019: Turn up the volume.
How Do You Know if Your Brand Is Working? It Sells!
A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
Google Defines Your Brand Messaging
Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here's how to make your brand more googleable.
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Jeremy Miller
Top 30 Brand Guru
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