How SPAM Got Its Name and How Its Meaning Changed
Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
Category: Sticky Branding
Working with the Wrong People is like Driving on Bald Tires
Working with the wrong people is like driving on bald tires. You can never seem to get traction. Here's how to identify if you have the right people on your team
Salespeople Don’t Create Demand, They Serve It
Salespeople don’t create demand for your products or services, they serve it. Here is why hiring more salespeople may be the wrong strategy.
The Cost of Naming Prescription Drugs Is Insane
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
The Gods Must Be Brands: How Unique Brands and Logos Draw Their Names from Greek Mythology
History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.
Häagen-Dazs Sounds Foreign So It Must Be Good
Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy
Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
3 HR Challenges that Derail Every Strategic Plan
People are the achilles heel of strategic planning. Your best laid plans can be derailed by you and your team. Discover the 3 HR issues that derail every strategic plan.
Play the Game: How Brands Win in Competitive Markets
How to brand your products for e-commerce sites like Amazon or Walmart. It's a competitive sport. You have to play the game to win.
Content Shock Is a Branding Opportunity
Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.
From Fad to Brand: How Hula Hoop Captured a Category
The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.
How Hurricanes Influence Baby Names
There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.
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Jeremy Miller
Top 30 Brand Guru
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