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The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands

The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands

By Jeremy Miller
How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.
Homeostasis Inhibits Your Company’s Ability to Grow

Homeostasis Inhibits Your Company’s Ability to Grow

By Jeremy Miller
Homeostasis is a good thing, unless you want to make a change. Growth strategies are often derailed by an organization’s unstated desire to maintain equilibrium.
How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

By Jeremy Miller
IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
The Secret Sauce to Writing Memorable Marketing Copy

The Secret Sauce to Writing Memorable Marketing Copy

By Jeremy Miller
Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
The Myth of Mobile First, Especially for B2B Brands

The Myth of Mobile First, Especially for B2B Brands

By Jeremy Miller
52.2% of all website traffic was generated through mobile devices in 2018, but your customer may not be as mobile dependent as the 52.2% statistic indicates. Here's why you should question the mobile first strategy.
How the Frisbee Got Its Brand Name

How the Frisbee Got Its Brand Name

By Jeremy Miller
The Frisbee is passing it’s 60th anniversary. It’s remarkable to think how far this brand has gone. Frisbee is now a common word like Kleenex or Xerox. Here's the origin story of how Frisbee got its brand name.
3 Metrics to Manage Brand Performance

3 Metrics to Manage Brand Performance

By Jeremy Miller
Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
How 3 Common Household Items Got their Names

How 3 Common Household Items Got their Names

By Jeremy Miller
How 3 common household items got their brand names. Learn the origin stories of brand names like Arm & Hammer, Bluetooth and WD-40.
Branding Is Multifactorial

Branding Is Multifactorial

By Jeremy Miller
Like so many other aspects of life, branding is easier said than done. Branding is theoretically uncomplicated, but the branding process is multifactorial. You have to master a lot of little things to grow your brand.
Your Brand has a Shelf Life, and It’s Shorter than You Think

Your Brand has a Shelf Life, and It’s Shorter than You Think

By Jeremy Miller
Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.
Branding Is Simple

Branding Is Simple

By Jeremy Miller
Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
Close The Briefcase: The Most Powerful Sales Tactic

Close The Briefcase: The Most Powerful Sales Tactic

By Jeremy Miller
Close the Briefcase is one of the world's greatest sales technique. Use this sales tactic when you or your sales reps feel excessive pressure, and need to regain the balance of power in a negotiation.

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Jeremy Miller

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