Here’s A Simple Formula to Achieve Your Goals
Good goals stretch you to change. Use this simple formula to make your goals far more tangible and achievable, "From X to Why by When." Here's how to use the formula in your company.
Category: Sticky Branding
What Makes Some Slogans More Memorable than Others
Memorable slogans are crafted with purpose. Once you’ve heard the slogan you can recall and repeat it. Here's how to create memorable slogans.
Be Memorable: Own a Position in Your Customers’ Minds
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Your 2 Biggest Competitors: Inertia and Time
Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the ...
Lead Measures: Measure the Behaviors that Grow Your Brand
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
Ask Customers, “What’s Your #1 Challenge?”
People don’t know what they want. To discover valuable marketing insights, ask your customers 1 powerful question. What's your #1 challenge?
Strategies vs Tactics: Beware of Greeks Bearing Gifts
An effective strategy is the most important part of winning. The Trojan Horse story is a metaphor of what happens when you put tactics first.
The Brand Map: 4 Elements of Brand Strategy
How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.
Working Alone, Together: Where to Draw Creative Energy?
There are 2 types of creatives: Creative Introverts and Creative Extroverts. Generate more ideas by empowering both types by "working alone, together."
Harness the Creative Genius of Teams
Every organization has an immense pool of untapped creative talent in its employees. Harness the creative genius of teams to solve complex problems.
Be Brilliant at the Basics
The best things in life are simple, authentic and real. Great brands focus in on the little things, the basics, that are so often overlooked.
Create and Hustle: Two Habits to Scale Your Personal Brand
The not-so secret strategy to growing your personal brand: Create & Hustle. Master these two habits to dramatically scale your personal brand.
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Jeremy Miller
Top 30 Brand Guru
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