One Team Working On One Thing
Multitasking leads to mediocrity. Instead of diversifying, pick one area to transform. You have one team. Get them working on one thing.
Category: Sticky Branding
Define Vision with The 5 Elements of a Bold Vision Statement
A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
The Battle for Relevance: Why Change Matters
Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating you have to constantly strive to gain relevance at the expense of others. Here's how.
ROI Cues: Demonstrate Your Service Is Working
ROI Cues are small results or metrics that demonstrate progress. They provide a psychological hit that what we're doing is working, and provide validation to keep going. And ROI Cues are an essential element for creating happy customer relationships.
Trying To Do Everything Is the Fastest Route to Mediocrity
Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
How to Name a Company
How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It's like naming your child. You're defining your company from this day forward. It's not easy, but when you get it right a brilliant company name will make your brand stand out.
Customer Feedback Loops
Your customers will tell you what they think, and reveal how your company is performing. Capture those insights with a Feedback Loop. They're surprisingly easy to create, and the data is invaluable.
What Makes An Iconic Logo
A logo is the visual embodiment of your brand. It's a beacon that to draw us to it. Iconic logos possess 5 key traits. Learn how to make an iconic logo.
Creating Content in a Vacuum
Creating content can be a lonely road, because 90% of internet users happily consume in silence. Find the inner drive to keep creating great content. Find the thing that will motivate you when everyone else is silent.
Social Proof Your Brand
Customers want to validate they're making the right purchase decision. So they Google. They're looking for social proof to validate you're as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
Neutralize the Competition
Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
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Jeremy Miller
Top 30 Brand Guru
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