6 Inspiring Vision Statements that Built Iconic Brands
Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands' visions to inspire you.
Category: Sticky Branding
Webinar: Build a Brand That Drives Action
On Wednesday, April 20 I am hosting a live webinar with Pardot / Salesforce.com. Join me for an interactive discussion on how B2B companies engage their customers and grow their brands.
3 Reports to Identify Active Buyers
When B2B buyers have a major purchase to make they binge. Here are 3 reports to spot the binge so you can sell to active buyers.
The ABCs of Digital Marketing: Always Be Converting
The ABCs of digital marketing. Always be converting. Closing is definitive, but converting is fluid. Think of conversions like steps in a relationship. You are converting strangers into friends and ultimately customers.
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
Why Your Company Needs a Compelling Purpose
When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Strategy Without a Map
In a changing marketplace you don't have a map to guide you to success. It's like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.
B2B Buyers Binge on Content
Social media marketing has changed. The strategies and tactics that worked in 2012 don't work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
The 4 Phases of the Commoditization Cycle
Competitive advantage is being eroded at an astronomical pace. It's a frustrating cycle, but fortunately it's predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
Kickstart Your Creativity with a Creative Retreat
If you're looking to unleash your ideas, schedule a creative retreat asap. You don't discover your best ideas behind your desk or pecking away at your keyboard. To shock the creative system into overdrive schedule a "creative retreat." This is a short, deliberate getaway to work on a problem and discover new ideas.
Find Your Advantage: Marketing Event on April 5th
The best brands are constantly learning, innovating, and evolving. Learn how at the Find Your Advantage event on April 5, 2016 in Brampton, Ontario. The event is hosted by Sticky Branding, Constant Contact, and the Brampton Board of Trade.
Why Your Brand Must Own More Than One Word
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time to challenge this convention. It takes more than one word to create a competitive advantage.
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Jeremy Miller
Top 30 Brand Guru
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