Category: Sticky Branding

Should You Publish Pricing On Your Website?

Should You Publish Pricing On Your Website?

Should you publish your pricing on your website? This is a contentious question, and one without a clear cut answer. Here's the reasons why and why not to publish pricing on your website.
Your Team Forgets Your Brand Every Friday

Your Team Forgets Your Brand Every Friday

Tell your brand story weekly. Jim Gilbert, CEO of Wheels and Deals, assumes his team forgets everything he taught them every Friday, and has to start over on Monday. "My number one job is to retell our brand story every single week," says Jim Gilbert.
The Weakest Link in Your Strategy

The Weakest Link in Your Strategy

Your business strategy is only as strong as your organization's weakest link. Strengthen the weak points to grow your business.
How Color Effects Brand Development

How Color Effects Brand Development

Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.
Give Your Customers a Reason to Come Back

Give Your Customers a Reason to Come Back

Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
The Culture Trap: When Your Organization Derails the Brand Strategy

The Culture Trap: When Your Organization Derails the Brand Strategy

Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
Who Do You Serve?

Who Do You Serve?

Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
Seven Mistakes That Screw Up Your Brand

Seven Mistakes That Screw Up Your Brand

Nobody is perfect. But some mistakes can really screw up your brand. Are you committing any of the 7 Mistakes that really screw up a brand?
Busy Is Not a Badge of Honor

Busy Is Not a Badge of Honor

Busy has become a badge of honor. We reward people who work 80+ hours a week. We reward people who don't take breaks or time off work. We reward people who forgo sleep. We reward people who say, "I'm busy." But is being busy productive? Or more importantly, is being busy healthy? I am learning it's not.
Find Your Best Ideas In Nature

Find Your Best Ideas In Nature

Great ideas aren't found in a boardroom. If you're looking for a breakthrough idea get into nature. Get your team away from their desks and routines, and go find a place that feeds their creativity.
The Possibility of Personality

The Possibility of Personality

Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
Family Business Is a Competitive Advantage

Family Business Is a Competitive Advantage

Being a family business can be a source of competitive advantage — provided you're proud of being a family business. And the data proves it.

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Jeremy Miller

Top 30 Brand Guru

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