Category: Sticky Branding

3% Rule: Engage Customers Before They Need Your Services

3% Rule: Engage Customers Before They Need Your Services

Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It's based on a personal connection where their customers know, like, and trust them.
An Out of Date Website Is a Sign of an Out of Date Brand

An Out of Date Website Is a Sign of an Out of Date Brand

An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
Customers Persuade Themselves: The Power of Positive Mind Chatter

Customers Persuade Themselves: The Power of Positive Mind Chatter

Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
How to Speak Your Customers’ Language

How to Speak Your Customers’ Language

Speaking in the language of your customers will accelerate your sales and make your brand more engaging. The three steps to speak your customers' language is to listen, interact, and feedback loops.
If It Ain’t Broke, Break It!

If It Ain’t Broke, Break It!

The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."
Think Twice Before Changing Your Brand Name

Think Twice Before Changing Your Brand Name

Changing your brand name is an expensive proposition. It's like hitting the reset button and can wipe away years of history. Choose to rename your brand under very specific circumstances.
Come For The Service, Stay For The Relationship

Come For The Service, Stay For The Relationship

Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
How To Use Metaphors In Branding

How To Use Metaphors In Branding

Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Entrepreneurship: It’s The Life We Choose

Entrepreneurship: It’s The Life We Choose

"Entrepreneurship is living a few years of your life like most people won't so you can spend the rest of your life like most people can't."I don't know who said this quote, but it's stuck with me for several years. There's so much truth to it.
Timing Is Everything: Dust Off Old Strategies

Timing Is Everything: Dust Off Old Strategies

A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
3 Strategies to Sell New Ideas

3 Strategies to Sell New Ideas

Bringing a new idea to market can be extremely frustrating. You see the potential. You see how your solutions will ...
Brands Are Built In Iterations

Brands Are Built In Iterations

Brands aren't born perfectly formed. They are grown through deliberate experimentation and iterations. Iconic brands are built over decades and thousands of iterations.

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Jeremy Miller

Top 30 Brand Guru

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