Category: Sticky Branding

Brochures Are Sales Crutches

Brochures Are Sales Crutches

Brochures and sales sheets don't help the sales process. They don't make it easier for your customers to buy. They don't solve problems. Brochures are sales crutches. They prop up weak salespeople and indistinguishable brands.
Personal Brands Are Not Corporate Brands

Personal Brands Are Not Corporate Brands

A personal brand is not a corporate brand. The brand building process is different. The outcomes are different. The goals are different. And this all stems from one simple reason: you can't compress a career and a personality into a nice shiny box.
Good Is Average and Average Isn’t Worth Sharing

Good Is Average and Average Isn’t Worth Sharing

Anyone can deliver good service, but that doesn't get your customers talking about your business or referring it. Create memorable moments to engage your customers and get them singing your praise.
Focus Your Brand To Win

Focus Your Brand To Win

Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
How to Write a Bestseller Without Losing Your Soul

How to Write a Bestseller Without Losing Your Soul

Writing a business book is one of the most rewarding and challenging things you can do. And if you don't have a plan it can be soul sucking. Here are 5 principles to write a bestseller without losing your soul.
Make Your Brand Googleable

Make Your Brand Googleable

Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
Are LinkedIn Groups Worth It?

Are LinkedIn Groups Worth It?

Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
Bet The Company To Build The Brand

Bet The Company To Build The Brand

What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
The 2-Call Close, Part 3

The 2-Call Close, Part 3

There is no substitute for great sales talent. Experts close deals faster than average salespeople. They make the 2-Call Close possible.
The 2-Call Close, Part 2

The 2-Call Close, Part 2

Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
The 2-Call Close, Part 1

The 2-Call Close, Part 1

The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.

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Jeremy Miller

Top 30 Brand Guru

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