Distribute Your Content To Drive Sales
If an article is posted on your website and no one is there to read it, does it make a sale? Nope. It just goes unnoticed. For every hour you create content, invest two more to grow your distribution.
Category: Sticky Branding
Twist Image: Monetize Your Marketing – It’s Not A Fantasy
Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.
Measuring New Year’s Resolutions
The New Year is a time for renewed optimism and planning. Before you start plotting your priorities for the upcoming year, take a moment and look backwards. Measure your New Year's Resolutions by looking to past milestones, and then setting goals and measures based on how far you've already come.
LEAPJob: Core Metaphors Make Brands Leap
Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
6 Brand Metrics To Drive Sales
"You can't manage what you can't measure." Sage advice. I'm not interested in the soft-squishy side of marketing. I want to see brand strategies that clearly move the sales needle. Mid-market companies can look to six brand metrics that drive sales.
Platforms Don’t Grow Themselves
"If you build it, they will come." It's an appealing idea, but it’s not going to happen. Growing a platform starts with good ol' fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
First Affiliated: Bastardizing A Brand Category
Marketers have an annoying habit of converting real functionality into marketing hype. The financial services sector is particularly guilty of this, but First Affiliated is working hard to defend the Multi-Family Office category. Ward off the marketers that are trying to piggyback on your success. Promote the category first and your brand second
I Hate Cold Calling, But I Still Do It
Every sales rep worth his salt never stops hunting. I'm not going to wait for the phone to ring. If there's someone I want to reach I'm going to make the call. It’s that simple.
Alpha Poly Packaging: Easy In, Impossible Out
Manufacturers grow their brands by innovating and staying a step ahead. Alpha Poly Packaging, a manufacturer of film and bag packaging, strategy can be described as "easy in, impossible out." Clients come for the products, but stay for services that help them run their business and deliver results. Alpha is growing a sticky brand by embracing both sides of the equation.
Talent Drives Marketing Performance
A talented marketer with no marketing budget can achieve more than a weak marketer working with a $50,000 marketing budget. Working with the right marketing talent will accelerate your business, and help you go further, faster.
DECO Windshield Repair: Color Shapes Brand Identity
Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.
Testing A New Brand Name: Is It Sticky?
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
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Jeremy Miller
Top 30 Brand Guru
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