Build Your Strategy from Where You Are
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Category: Sticky Branding
From Crisis to Comeback (Video)
Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
Slingshot Strategy
Comeback from the pandemic with a Slingshot Strategy. Here's how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.
Send Contracts, Not Sales Proposals
Why sending proposals is hurting your sales. It doesn’t cost anything to say, “Send me a proposal.” But don't! Send a contract instead.
Meet Coach Sarah
Sarah Young is a Strategy Coach and author at Sticky Branding. She guides companies to create and implement marketing strategies that move the sales needle.
Employee Empowerment in the Workplace
Allowing employees to take leadership of their roles results in high impact and positive long-term effects for the company and its individuals.
Your Brand Is a Work in Progress
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
It Felt Like We Were Going to War
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
Zoom Is Consuming Relationship Capital
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Sticky Branding Turns 10
Sticky Branding turns 10 in March! Ten years later, we are still true to these beliefs. What I couldn’t see ten years ago was how we were going to carve out a niche in the branding space. Sticky Branding is branding for sales performance.
Strategy Answers “How” to Get “What” by “When”
What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
Just-in-Time Buying and Why It’s Disrupting Your Business
When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
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Jeremy Miller
Top 30 Brand Guru
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