Great Ideas Don’t Happen At Your Desk
Your desk is a crutch. Great ideas happen when you live in the real world. Leave your desk. Your creativity needs a spark to unlock its genius.
Category: Sticky Branding
Short Circuit The Sales Process: Lead With A Hypothesis
Lead with a hypothesis. You don’t have time to ask a prospect how you can help them. They expect you to know the answer before you even start.
Water Cooler Moments: Sparking Conversations
Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.
Feed The Buyers’ Information Needs
When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.
10 Principles of a Sticky Brand
Growing a sticky brand is a choice. The 10 Principles of a Sticky Brand define what a company needs to achieve to make their brand sticky.
Customers Need Trust, Not Discounts
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
The Partner Compensation Problem
The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
Like it or Not, We’re ALL in Sales
A decade ago, sales people were sales people, marketers were marketers, and accountants were accountants. Everyone had clear roles and lines of responsibility. In the Social Era, the lines of responsibility have become fuzzy. Now everyone has to sell.
New Year’s Resolutions Are A Marathon, Not A Sprint
New Year's Resolutions are a marathon, not a sprint. If you’re serious about achieving your Resolutions this year, break them down into small steps that you can consistently execute every week.
Email Outperforms Social Media 3-to-1
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Santa Claus: The World’s Stickiest Brand
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He's the world's most recognized fictional character, and the stickiest brand.
Freemium Services: Be Careful Where You Focus Your Marketing
The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
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Jeremy Miller
Top 30 Brand Guru
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