Customers aren't always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
Social Media Marketing: It’s a Marathon, Not a Sprint
Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
A-B-C, Always Be Closing is bad advice. If you don’t have the relationships, you don’t stand a chance. It’s time to change the selling alphabet. It’s not about closing, it’s about connecting.
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
Strategies can change, but values don’t. Your company’s values are the glue that holds it together. If you tamper with your values you risk crashing your brand, and jeopardizing or even destroying your business.
In the 80’s our parents learned there’s no such thing as a job for life. In 2012 graduates are discovering there may not be a job for everyone. Finding a job in 2012 requires a new approach and skill set.
Samsung vs. Apple. Samsung delivers an amusingly biting attack on Apple ‘fan boys’ waiting in lines for technology they’ve “had for a while.” But as amusing as the ads are, they are misguided. Facts don't sell.
Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Nobody Likes To Dance Alone: How to grow a social media community [ebook]
Growing a social media group is one of the most effective ways to scale your brand and your network. Whether you choose a LinkedIn Group, a Facebook Page or another network, creating a vibrant social media community is immensely powerful. The challenge is how to get the group off the ground.
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