Category: Sticky Branding

The Million Dollar Idea

The Million Dollar Idea

Lots of people have "million dollar ideas," but very few make millions on them. That's the problem with ideas. ...
Pivot or Persevere

Pivot or Persevere

Einstein said the definition of insanity is doing the same thing over-and-over again, and expecting a different ...
Sales Don’t Grow Businesses, Innovation Does

Sales Don’t Grow Businesses, Innovation Does

There's a prevailing attitude that "sales driven" companies are superior. I know I held that belief for the ...
Brands Have a Shelf Life

Brands Have a Shelf Life

Brands age and mature, and if they're not maintained they fall apart. You can see the aging process every time ...
Brand Talking Points

Brand Talking Points

In 60 seconds, what would you say about your brand? If you do an interview on TV or radio, you have at most 60 ...
Breaking Systems to Force Positive Change

Breaking Systems to Force Positive Change

Implementing a new system is frustrating. No matter how well the tools are implemented, the transition is ...
What Motivates You? Pay, Prestige or Process?

What Motivates You? Pay, Prestige or Process?

What is motivating you? It's an interesting question, but it's rarely considered. Rather it's assumed. We assume ...
We DO Judge A Business By Its Cover

We DO Judge A Business By Its Cover

You were probably taught not to judge a book by its cover. But let's be frank, you do. We all do. We can't help ...
StickyBranding.com v2.0: Brands Are Never Static

StickyBranding.com v2.0: Brands Are Never Static

Last night we flipped the switch, and launched our new website. Welcome to version 2.0 of www.StickyBranding.com. ...
Capturing Customer Attention

Capturing Customer Attention

Your customers don't make rational buying decisions. Actually, nobody does. We do the best we can with the ...
Why Are You Rebranding? You Better Have a Good Story

Why Are You Rebranding? You Better Have a Good Story

Why? This is the most important question to answer in any rebranding or renaming project. Why? Why are you doing ...
The World Will End in 2012 … Bollocks!

The World Will End in 2012 … Bollocks!

"Did you know the Mayans predicted the world would end in 2012?" Since the start of the year the doomsday chatter ...

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Jeremy Miller

Top 30 Brand Guru

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