Category: Sticky Branding

Like, Trust, Buy: It Takes More Than Awareness to Sell

Like, Trust, Buy: It Takes More Than Awareness to Sell

Your customers aren't going to buy from you unless they like and trust you. It's that simple. If they don't like ...
Expertise Defines Credibility

Expertise Defines Credibility

Until very recently where you worked said a lot about your business and your brand. In the 80's it was ...
Think Twice Before Investing in a Social Media Community

Think Twice Before Investing in a Social Media Community

Social media communities may be the "in thing," but are you really sure you want one for your brand? It's easy ...
Why Do Your Customers Buy?

Why Do Your Customers Buy?

Why do your clients choose your brand? Many people are quick to respond to this question. They'll answer with the ...
The Downside of Success

The Downside of Success

Nothing dulls human intuition like success. Success makes us stupid. When things are going well, we feel ...
Follow Your Heroes

Follow Your Heroes

The New Year is a time of reflection and planning. It's an exciting time, because it feels like a fresh start and ...
Two Must Reads From 2011

Two Must Reads From 2011

I found myself referring 2 books over and over again this year: The Lean Startup by Eric Ries, and We Are All ...
Does Sales Need Marketing?

Does Sales Need Marketing?

“Sales can exist without marketing, but marketing can’t exist without sales.” This attitude is pervasive, ...
3 Pillars of Niche Marketing

3 Pillars of Niche Marketing

Niche marketing is a powerful marketing strategy. It provides focus, and builds credibility. When you focus on a ...
A Leader Has To Show Up

A Leader Has To Show Up

“Leadership is scarce because few people are willing to go through the discomfort required to lead.” – Seth Godin, ...
Communities Energize Brands

Communities Energize Brands

Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human ...
A Leader To Follow: Steve Jobs

A Leader To Follow: Steve Jobs

The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve ...

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Jeremy Miller

Top 30 Brand Guru

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