Category: Sticky Branding

3V’s: Setting Your Brand Priorities

3V’s: Setting Your Brand Priorities

How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a ...
Selling On Price Sucks

Selling On Price Sucks

I used to think the best way to increase prices and achieve higher margins was to add more value to my services. I ...
Put Your Money Where Your Values Are

Put Your Money Where Your Values Are

I always get a chuckle when I see an organization's purpose and values postered on their walls. What are they ...
Packaging Passion. It’s Contagious

Packaging Passion. It’s Contagious

It's incredible to meet someone who is passionate about their work. You can sense their excitement and their ...
Have a Problem? Study Your Customers

Have a Problem? Study Your Customers

Too often companies get caught navel gazing to solve marketing problems. They seek answers from within. They ask ...
What’s Your Routine? Market Like You’re Producing For TV

What’s Your Routine? Market Like You’re Producing For TV

Every morning I wake up to CBC Metro Morning, a radio show serving the Toronto market. It's my routine. The ...
Insights from Sales: Wins & Losses

Insights from Sales: Wins & Losses

My grade 6 teacher, Mrs. Dixon, used to bellow, "You have two ears and one mouth so you can listen twice as much ...
You Don’t Control Your Brand

You Don’t Control Your Brand

You don't define your brand. Your customers do. Think of it this way, a brand is a file folder in your customer's ...
Speak Up. Let Your Personality Out

Speak Up. Let Your Personality Out

Content fuels the Web. It's what your customers experience online, and what brings your brand to life. Your ...
Value Propositions Are Experienced Not Stated

Value Propositions Are Experienced Not Stated

You don't have to tell your customers why they should buy. Let them make up their own minds. The idea of the ...
Your Most Valuable Asset: Your Database

Your Most Valuable Asset: Your Database

Content is cheap. Basically anyone can publish a blog, setup a Facebook Page or post a few tweets. Creating and ...
Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people ...

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Jeremy Miller

Top 30 Brand Guru

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