Category: Sticky Branding

The Four Zones: How to Find Green Shoots of Opportunity

The Four Zones: How to Find Green Shoots of Opportunity

You don’t have to look far to discover Green Shoots of opportunity. Here is a simple strategy tool to discover areas of growth as we emerge from the crisis.
New Book (It’s Free): Get the Crisis Marketing ebook

New Book (It’s Free): Get the Crisis Marketing ebook

Crisis Marketing is a free ebook that shows you how to recover the customers and revenue taken by Covid-19. You will learn how to come out of the crisis stronger than ever.
Emerging From the Crisis: Look for Constants and What Won’t Change

Emerging From the Crisis: Look for Constants and What Won’t Change

Even before the Covid-19 crisis, business was complex. As we emerge from the crisis, look for the constants — what won't change — to define your business strategy. Here's how.
How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Get the Green Shoots Worksheet

Get the Green Shoots Worksheet

Get the Green Shoots Worksheet. It helps you adapt your value proposition and services to meet emerging customer needs.
Covid-19 Is an Accelerant vs an Agent of Change

Covid-19 Is an Accelerant vs an Agent of Change

Covid-19 didn’t cause the digital transformation, it accelerated it. Across the board, the coronavirus pandemic is accelerating change. This moment may be the greatest entrepreneurial gift of our lifetime.
How Mindset Shapes Your Ability to Thrive During the Pandemic

How Mindset Shapes Your Ability to Thrive During the Pandemic

A Warrior Mindset may be the biggest factor in determining who is thriving versus surviving during the pandemic.
Crisis Marketing Webinar: Where to Find Opportunities During Covid-19

Crisis Marketing Webinar: Where to Find Opportunities During Covid-19

The pandemic is rewriting consumer and business needs. Join me for a free Crisis Marketing Webinar. Learn how to spot the “Green Shoots” of opportunity as the economy reopens.
Combat Uncertainty With Purpose

Combat Uncertainty With Purpose

Your company's purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to for security.
Where to Find Opportunities for Revenue and Growth During the Coronavirus Crisis

Where to Find Opportunities for Revenue and Growth During the Coronavirus Crisis

With all this carnage it’s hard to see a silver lining, but there is one. You’ve just got to change your lens and get creative. Here are three opportunities to find new revenue and growth during the coronavirus crisis.
Don’t Give Away Your Services for Free During the Coronavirus

Don’t Give Away Your Services for Free During the Coronavirus

Since the start of the coronavirus, companies have been giving away products and services for free. That's a mistake. Here's why and what you should really do.
How to Recover Revenue Taken by COVID-19

How to Recover Revenue Taken by COVID-19

As the coronavirus ravages stock markets and the economy, your company needs to act. Here is how to rapidly recover the revenue taken by covid-19.

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Jeremy Miller

Top 30 Brand Guru

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