The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages. Discover how Sticky Branding can help grow your brand.
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They’re who you learn from.
Strategy without action is just dreaming. And so much of what goes on in branding and marketing are just dreams. Marketers and entrepreneurs can have brilliant ideas for their brands or campaigns, but without the work it’s all rather meaningless.
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M’s — market, message, method.
The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Why sending proposals is hurting your sales. It doesn’t cost anything to say, “Send me a proposal.” But don’t! Send a contract instead.
Sarah Young is a Strategy Coach and author at Sticky Branding. She guides companies to create and implement marketing strategies that move the sales needle.
What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
When it comes to choosing the best ideas to pursue, some common advice is to pick what you’re good at or something you already know about.
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!