Build Your Strategy from Where You Are
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Category: Strategy
Send Contracts, Not Sales Proposals
Why sending proposals is hurting your sales. It doesn’t cost anything to say, “Send me a proposal.” But don't! Send a contract instead.
Meet Coach Sarah
Sarah Young is a Strategy Coach and author at Sticky Branding. She guides companies to create and implement marketing strategies that move the sales needle.
Strategy Answers “How” to Get “What” by “When”
What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
How to Narrow Your Ideas to Choose One
When it comes to choosing the best ideas to pursue, some common advice is to pick what you’re good at or something you already know about.
Provoke Your Customers to Buy
The pandemic blew up everyone’s sales strategies. Here are the 3 obstacles to selling and overcome them to win new customers.
What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
The First 6 Months
Six months ago North Americans were ordered to stay home. The pandemic empowered us to think differently about strategy and execution. Here's how.
Increase Your Marketing Budget in a Recession
It may sound counterintuitive, but don’t cut your marketing budget in a recession. Here are 3 ways to increase your marketing effectiveness.
The Discipline of Speed
Throughout the pandemic speed has been a defining factor of recovery and success. The companies that act first and adapt fastest have the advantage. Here are 3 principles to increase strategy execution in your organization.
How to Increase Sales During the Pandemic
When budgets are slashed, selling is that much harder! Here are 3 steps to increase sales during the pandemic.
Make Hay Before the Second Wave
If you knew for certain there would be a second wave in 2020 with another lockdown, how would you proceed? What steps would you take right now?
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Jeremy Miller
Top 30 Brand Guru
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