Category: Strategy

Branding through 2020

Branding through 2020

With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
The Four Zones: How to Find Green Shoots of Opportunity

The Four Zones: How to Find Green Shoots of Opportunity

You don’t have to look far to discover Green Shoots of opportunity. Here is a simple strategy tool to discover areas of growth as we emerge from the crisis.
Emerging From the Crisis: Look for Constants and What Won’t Change

Emerging From the Crisis: Look for Constants and What Won’t Change

Even before the Covid-19 crisis, business was complex. As we emerge from the crisis, look for the constants — what won't change — to define your business strategy. Here's how.
Get the Green Shoots Worksheet

Get the Green Shoots Worksheet

Get the Green Shoots Worksheet. It helps you adapt your value proposition and services to meet emerging customer needs.
Covid-19 Is an Accelerant vs an Agent of Change

Covid-19 Is an Accelerant vs an Agent of Change

Covid-19 didn’t cause the digital transformation, it accelerated it. Across the board, the coronavirus pandemic is accelerating change. This moment may be the greatest entrepreneurial gift of our lifetime.
Combat Uncertainty With Purpose

Combat Uncertainty With Purpose

Your company's purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to for security.
How to Recover Revenue Taken by COVID-19

How to Recover Revenue Taken by COVID-19

As the coronavirus ravages stock markets and the economy, your company needs to act. Here is how to rapidly recover the revenue taken by covid-19.
How to Adjust Your Business Strategy for COVID-19

How to Adjust Your Business Strategy for COVID-19

As COVID-19 ravages stock markets and the economy, adjust your business strategy and marketing to find new customers, revenue and cash — fast!
Free Webinar: Recession Proof Your Business with a Strong Marketing Strategy

Free Webinar: Recession Proof Your Business with a Strong Marketing Strategy

The best defense to the coronavirus shutdowns is a strong marketing offense. I will discuss this idea and how to recession proof your business tomorrow (Wednesday, March 18) on a free webinar.
How Too Many Ideas Can Stunt Your Business

How Too Many Ideas Can Stunt Your Business

Some companies fail to reach their potential, because the entrepreneur is chasing too many new ideas. Instead of dealing with growth, they are launching new ideas.
New Year, New Brand

New Year, New Brand

Whether you’re a one-person-herd or part of a global corporation, growing a Sticky Brand is a choice. That’s the opportunity that lies before you in 2020: Grow a Sticky Brand.
The Hard Work Is the Real Work of Branding

The Hard Work Is the Real Work of Branding

If you’re not grinding on the hard things that matter, you’re not brand building. Here's how to grow a strong brand.

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Jeremy Miller

Top 30 Brand Guru

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