Lead Measures: Measure the Behaviors that Grow Your Brand
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
Category: Strategy
Strategies vs Tactics: Beware of Greeks Bearing Gifts
An effective strategy is the most important part of winning. The Trojan Horse story is a metaphor of what happens when you put tactics first.
What Do You Want?
Creating a good strategy doesn't have to be complicated. Your strategy starts with one deceptively simple question, "What do you want?"
Three Levers: Focus Your Strategy on Three Priorities
A daunting list of priorities in your strategic plan is not only distracting, it slows revenue growth. Drive growth with three priorities.
Beware of Goals Masquerading as Strategies
Be wary of any business plan that sounds like: 25 in 5 ($25 million in 5 years); or 30 by 30 ($30 million 2030). These big goals may sound appealing, but they are rarely achievable.
3 Questions to Help You Win in 2017
2016 is being labelled the worst year ever, but that doesn't mean you have to lose in 2017. Periods of change create opportunities, especially for the agile and the ambitious. Ask these 3 questions to win in 2017.
Define Your Business Strategy By What Won’t Change
In a world of rapid change, what won't change is where you build a business strategy. These are the constants that anchor your brand, and where you invest your innovation.
9 Brand Differentiators to Create a Competitive Advantage
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
Dealing With Disruption
Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
One Team Working On One Thing
Multitasking leads to mediocrity. Instead of diversifying, pick one area to transform. You have one team. Get them working on one thing.
Define Vision with The 5 Elements of a Bold Vision Statement
A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
The Battle for Relevance: Why Change Matters
Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating you have to constantly strive to gain relevance at the expense of others. Here's how.
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Jeremy Miller
Top 30 Brand Guru
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