Category: Strategy

3 Strategies to Sell New Ideas

3 Strategies to Sell New Ideas

Bringing a new idea to market can be extremely frustrating. You see the potential. You see how your solutions will ...
The 2-Call Close, Part 1

The 2-Call Close, Part 1

The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Skip New Year’s Resolutions, Focus On Goals and Habits

Skip New Year’s Resolutions, Focus On Goals and Habits

88% of people fail to achieve their New Year's Resolutions. Skip the resolutions. Focus on developing 1 Big Goal, 3-5 Secondary Goals, and the habits that will drive success. Make the New Year your best year ever.
Mistaking Goals For Strategy

Mistaking Goals For Strategy

Big Goals are powerful, but they are not a replacement for strategy. Strategy is how to move forward and achieve your Big Goals.
Next Generation Branding

Next Generation Branding

There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
Marketing as a Percentage of Revenue

Marketing as a Percentage of Revenue

Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
Content Marketing is a Marathon

Content Marketing is a Marathon

Writing one great article is not enough. Content marketing demands you do that month after month, if not day after day. It's a marathon. Set your pace and go into content marketing with an expectation that you will be doing it for several years.
Ideas Are Cheap, Action Is Not

Ideas Are Cheap, Action Is Not

Companies that are propelled to act will always outperform the dreamers and ideators. There's no shortage of ideas in this world. The challenge is finding the few great ones that are aligned with your company's purpose and values, and then ruthlessly implement them.
Beware of Management Consultants Bearing Goals

Beware of Management Consultants Bearing Goals

Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.
Success Comes After Big Goals and Bold Actions

Success Comes After Big Goals and Bold Actions

It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
Faster is Better: Speed Differentiates Almag’s Brand

Faster is Better: Speed Differentiates Almag’s Brand

Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they're also facing steep competition at home. Almag Aluminum differentiates their brand by focusing on speed. Faster is better.
Great Brands Are About People: Ambitious, Impatient People

Great Brands Are About People: Ambitious, Impatient People

Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.