Your firm’s strengths may not be enough to differentiate your brand. Strengths are table stakes. They are simply required to be in the game, and compete in your industry. Differentiation originates out of one identifiable strength.
My grade 6 teacher, Mrs. Dixon, used to bellow, "You have two ears and one mouth so you can listen twice as much as you speak." I still remember her face getting flush as she got more-and-more exasperated with our class. Fun times. To Mrs. Dixon's credit that lesson...
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