Symbol Archives -

What Makes An Iconic Logo

A logo is the visual embodiment of your brand. It's a beacon that to draw us to it. Iconic logos possess 5 key traits. Learn how to make an iconic logo.

A Brand to Love: Brand Mascots Tug Your Heartstrings

By Jeremy Miller

Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.

Make Your Brand Iconic: The Power of Symbols in Branding

By Jeremy Miller

Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.

Developing A Brand Symbol (The Great Bee Debate)

By Jeremy Miller

Brand symbols function as a visual shorthand. Nike has the swoosh, and Starbucks uses the twin-tailed mermaid. When customers see these symbols they immediately think of the associated brand. The company doesn't need words to tell their story. The symbol does it all. The article chronicles Sticky Branding's approach to developing a symbol for our brand.

Santa Claus: The World’s Stickiest Brand

By Jeremy Miller

Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He's the world's most recognized fictional character, and the stickiest brand.