An effective strategy is the most important part of winning. The Trojan Horse story is a metaphor of what happens when you put tactics first.
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
Prospecting for customers is more than hunting and cold calling. Business development is a process that focuses on the 3R’s: Relationships, Referrals and Results.
It’s easy to get caught up in the latest shiny objects. Right now Google+ is all the rage. A year ago the conversation focused on QR Codes and Twitter. And before that we were talking about MySpace. We are living in an exciting time. It’s never before been easier to...
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